Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

meet the girl
with the welder.

THE GIRL BEHIND BRAZE ✦

Victoria Guaglionona — founder, jewelry obsessive, former corporate girl + the person probably convincing you that yes, your stack needs one more.

Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

sorry, we're attached

✶

sorry, we're attached ✶

FROM SIDE HUSTLE TO FULL-TIME BRAZE.

HOW IT ALL STARTED

it started with one little idea.

Braze began as a side business while Victoria was still working full-time in corporate sales. She wanted to bring something fresh + fun into her mom’s salon, so she decided to give permanent jewelry a shot.

then things got kinda crazy.

Appointments started filling up. Local businesses started reaching out for pop-ups. And within the first six months, Braze won Best of Delco.

the moment she knew.

The love, the support + the community around Braze kept growing. We knew this wasn’t just a side thing anymore... it was bigger.

Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

SHE WENT ALL IN.

AND THEN…

A YEAR AND A HALF LATER,
VICTORIA LEFT CORPORATE LIFE BEHIND AND MADE BRAZE HER FULL-TIME THING.

casual career change ♡

What started with one girl + a welder has grown into thousands of customers, hundreds of events + a whole team of Braze girls bringing permanent jewelry throughout the tri-state area.

still obsessed, still grateful ♡
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

THE REAL REASON

turns out,
it was never just jewelry.

Victoria’s favorite part of Braze is creating the experience around it. Celebrating milestones, meeting people, working alongside other small businesses + getting to make something meaningful that people actually leave wearing.

And getting to build a career that gives her the freedom to show up for the people she loves? Pretty hard to beat.

cute jewelry was just the beginning.
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

the stuff that
didn’t make LinkedIn.

VERY IMPORTANT INFORMATION

arguably more important.

CASUAL

3,000+

customers + counting

NOT TO FLEX BUT…

Best of Delco
2024 + 2025

ok, maybe a little flex

SHE GETS AROUND

200+

events, parties + pop-ups

she brought backup.

MEET YOUR BRAZE GIRLS

Braze grew, so the girl gang did too.
Meet the team responsible for your next jewelry obsession.

Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

CURRENT OCCUPATIONAL HAZARD

trying not to copy
your stack.

When you spend all day surrounded by chains, charms + customers making really cute combinations, restraint becomes REALLY difficult.

Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events. 
forever saying… “wait. I need that too.”
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.

NOW YOU KNOW THE LORE…

let’s talk about
your wrist.

Victoria’s SO ready to meet you. Your stack is TBD.

LET’S GET ATTACHED →
Permanent jewelry by Braze Permanent Jewelry in Broomall, PA, offering custom bracelets, anklets, necklaces, hand chains, charms, private parties and pop-up events.